It’s all amazing




As I am getting grief from all sides for my brutal honesty about the conditions on the slopes in Bansko I have decided to turn over a new leaf and start talking Bansko up like the fluff monkeys! It’s amazing! The skiing is great the snow conditions in reality are sooo much better than any reposts you are hearing. Woo Hoo this is turning out to be an awesome season!

I know I am much younger than most of the other people reporting on the ski conditions here in Bansko and thus much less experienced in the world of business and marketing but I have spent most of my life living in ski resorts and all my working life in hospitality. This sort of behaviour, lying to your clients to try and make that extra sale, talking up the conditions in the hope of getting one extra booking, is totally unacceptable in my world.

I think it is much better to under sell, down play, even to err on the side of negativity than to lie to our guests and get their hopes up to be dashed on the rocks of reality. I describe our hotel as a simple family hotel, but in reality we are one of the most highly recommended businesses in Bulgaria. Why do so many of our guests rave about us? I would say it has a lot more to do with what they get when they are here is more than they were expecting, than us being amazing. It’s all about expectations, if you are gong to claim that you are the best you better be sure you really are the best because your guests are going to be expecting perfection.

The reality of Bansko now? Enough runs are open to allow for a fun week, the crowds have gone home and snow is falling but really don’t expect too much and bring your swimmers as you might want to spend a day or two in one of the fantastic spas scattered round the valley.

So when everyone has become disillusioned by the fluff monkeys I will still be keeping it real.


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